Warren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett’s spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent them from investing like Buffett.  New material includes:  How to think like a long-term investor – just like Buffett Why “loss aversion”, the tendency of most investors to overweight the pain of losing money, is one of the biggest obstacles that investors must overcome. Why behaving rationally in the face of the ups and downs of the market has been the key to Buffett’s investing success Analysis of Buffett’s recent acquisition of H.J. Heinz and his investment in IBM stock  The greatest challenge to emulating Buffett is not in the selection of the right stocks, Hagstrom writes, but in having the fortitude to stick with sound investments in the face of economic and market uncertainty. The new edition explains the psychological foundations of Buffett’s approach, thus giving readers the best roadmap yet for mastering both the principles and behaviors that have made Buffett the greatest investor of our generation. From the Inside Flap Over an investment career that is six decades and counting, Warren Buffett has confronted countless challenges and navigated his way to unparalleled success. His humility, integrity, and intellectual spirit have endeared him to millions of investors around the world, and continue to ignite intense interest in how he goes about his business. That's why Robert Hagstrom has returned with the Third Edition of The Warren Buffett Way. Despite the avalanche of information available to today's investor, many still struggle to earn a profit. But far above the market madness stands the insights and experience of Warren Buffett. In this latest edition of The Warren Buffett Way, Hagstrom puts the "Oracle of Omaha's" investment philosophy in perspective, while revealing how you can incorporate his effective approach into your own endeavors. Opening with an engaging look at Buffett's personal and professional history, this timely book quickly moves on to introduce the individuals—from Benjamin Graham and Philip Fisher to Charlie Munger—who influenced the way Buffett looks at investing. From here, Hagstrom begins to breakdown Buffett's methodology and makes a case for why what Buffett does is "not beyond anybody else's competence." You'll become familiar with Buffett's proven approach to selecting stocks as well as buying businesses—both of which follow a similar pattern built on timeless principles codified into twelve tenets. You'll discover firsthand how his principles are applied to many Berkshire Hathaway purchases, including the classic purchase of Coca-Cola and more recent transactions involving IBM and Heinz. And after learning how to make rational decisions about which stocks to buy, Hagstrom shows you how to pull it all together by addressing why Buffett thinks focus investing greatly simplifies the task of portfolio management. Along the way, you'll gain essential insights into the psychological challenges of managing a Warren Buffett portfolio as well as the role of patience in long-term investing. Warren Buffett's career of successfully managing money spans nearly sixty years. Integrating his tenets into your thinking and basing your investment decisions on them may not make you billions, but it will put you in a better position to improve your portfolio's bottom line over time. About the Author ROBERT G. HAGSTROM is one of the best-known authors of investment books for general audiences. He has written nine books, including the New York Times bestselling The Warren Buffett Way and The Warren Buffett Portfolio: Mastering the Power of the Focus Investment Strategy. He is also the author of The NASCAR Way: The Business That Drives the Sport; The Detective and the Investor: Uncovering Investment Techniques from the Legendary Sleuths; and Investing: The Last Liberal Art. Robert is a graduate of Villanova University with a BA and MA and is a Chartered Financial Analyst. He lives with his family in Villanova, Pennsylvania. Visit Robert's website at www.RobertHagstrom.com. From the Back Cover Praise for The Warren Buffett Way "[This] book's popularity is a testimony to the accuracy of its analysis and the value of its advice." —BILL MILLER, Chairman and CIO, LMM, LLC "A comprehensive primer on applying Buffett's investment strategy to the new economy." —Fortune "For readers of The Warren Buffett Way, I hope I can provide a very personal look into an important piece of investment history and some thoughts on how to best use this wonderful book. There is little I will say about Mr. Buffett since that is the subject of this book and Robert Hagstrom covers that ground with grace and insight." —KEN FISHER, from the Introduction "The Warren Buffett Way outlines his career and presents examples of how his investment techniques and methods evolved and the important individuals in that process. It also details the key investment decisions that produced his unmatched record of performance."