Eataly - Select Harvest Gehu Atta (Artisanal Whole Wheat Flour) Craft flatbreads of exceptional quality and taste with Eataly's Select Harvest Gehu Atta. Curated for the culinary perfectionist, our artisanal whole wheat flour is the foundation for creating rotis of unparalleled softness and rich, authentic flavor. We select only the finest Sharbati wheat, the famed 'Golden Grain', for its natural sweetness and superior quality. This premium wheat is then slow-ground in a traditional stone chakki, a meticulous process that preserves the grain's natural oils, nutrients, and aroma. The result is a silken, wholesome flour that creates an exceptionally soft and pliable dough. This is the definitive choice for crafting exquisitely soft rotis and phulkas that puff up perfectly and remain tender for hours. Its rich flavor also elevates parathas and other traditional breads, turning a daily staple into a gourmet experience. The difference in quality is palpable in every bite. The art of the perfect roti, mastered. This is the Eataly standard.