Eataly - Select Harvest Maida (Fine Baker's Flour) The foundation of exquisite baking begins with an exceptional flour. Eataly's Select Harvest Maida is curated for the passionate baker, offering a premium, all-purpose flour for creations of unparalleled lightness and texture. Sourced from a select variety of soft wheat, our Maida is meticulously milled to a superfine, silken consistency. This artisanal process ensures a pure, unbleached flour with a low protein content, which is the secret to achieving a tender crumb in cakes and a delicate flakiness in pastries. Its pristine white color is entirely natural. This is the definitive choice for crafting delicate European-style cakes, flaky croissants, artisanal white breads, and gourmet naans and rumali rotis. The superior quality of this flour will provide a professional finish to your baked goods, ensuring a consistently superior result. For baking that transcends the everyday. This is the Eataly standard.