Skin Type All Product Benefits Glowing, Dull Skin, Dark Spots, Even Skin Tone, Hydration, Collagen Production, Fights Sun Damage, Soothing Material Type Free Fragrance Free, Paraben Free, Phthalate Free Special Ingredients Vitamin C, Collagen Country of Origin India 15% Ethyl Ascorbic Acid: a stable & quick absorbing Vitamin C Japanese Mandarin: Boosts performance of Vitamin C & collagen production in skin Kakadu Plum: The richest plant source of Vitamin C, also rich in folic acid and carotenoids – antioxidant stuff that helps fight sun damage Plus lots more good science from the goodness labs: Ethoxydiglycol & Propanediol for boosting penetration of Vitamin C into skin, Betaine for hydration and Rose Extracts for soothing skin No artificial colours, fragrances or essential oils added! 100% vegan, paraben-free, phthalate-free as always 1. Why Vitamin C? Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and provide a boost to the natural glow of your skin. 2. Why Plum Mandarin + 15% Vitamin C Serum?- Thoughtfully formulated for targeted efficacy, safety and all-round results- Contains Ethyl Ascorbic Acid (EAA, 15% active) – a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing- When we say 15%, we mean 15% - because we’ve added 17.5% of EAA, which contains 86% active Vitamin C by weight Real people, real results. My “plum previews” consumer panel reported:● 83% users saw enhanced skin glow in just 2 weeks● 32% reduction in dark spots in just 2 weeksSelf assessment study conducted on 41 subjects with varying skin types