STYLIST FAVORITE: Matrix Professional haircare is used by 100,000+ Hair Stylists in salons* FOR FRIZZY, UNMANAGEABLE HAIR: Shea Butter enriched Matrix Opti.Care Shampoo gently cleanses scalp, moisturises hair, and protects from humidity SMOOTH STRAIGHT HAIR FOR UPTO 72 WASHES~: This Matrix opticare smooth straight shampoo is Ideal for maintenance of straightened hair NO ADDED PARABENS: Suitable for men & women, for all hair types, safe for chemically-treated hair UPGRADE TO 3-STEP REGIME: For best results, follow with Opti.Care Smooth Straight Professional Conditioner and Hair Serum