ACTIV-MIX: Sunsilk Lusciously Thick & Long Shampoo comes with activ-mix that contains Keratin, Yoghurt Protein and Macadamia Oil. Now with more fragrance! INGREDIENTS: Keratin is known as the building block for hair, Yoghurt is known for nourishing properties and Macadamia Oil is known to reduce breakage Upto 2X THICKER HAIR: The formula works best to give you hair that looks upto *2X thicker & Fuller! (Based on upon lab test vs. unclean hair) NO ADDED PARABENS: The shampoo comes with no added parabens PETA APPROVED: Cruelty-free shampoo COMPLETE THE REGIME: For best results, follow up with the use of Sunsilk Lusciously Thick & Long Conditioner