WHAT IS A TRADEMARK?

A visual sign or word representing a brand can be termed a trademark. It can be just a name, a word, a label or even a number that is chosen by a company to represent a particular product or service it is offering. A trademark is used to differentiate the company’s products or services from another company’s products or services. This is particularly important when the products and services offered by two or more companies are the same or are of similar nature. Once a trademark is registered through Sterlyne, it becomes the intellectual property of the business which the business must protect under the laws.

TRADEMARK REGISTRATION IN INDIA WITH STERLYNE

Business owners need to fill up an online application form to initiate the trademark registration process through Sterlyne. It is also important to ensure that the trademark name, logo or symbol that has been applied for is available for registration and not being used by another company or brand. There are several advisors in Sterlyne who can provide you with guidance on how to register for a Trademark in India.
Once the trademark is finalized an appropriate category needs to be selected for it. There are various categories of trademarks and they should be classified under the correct category. After the application is filed, the applicant will get a unique TM number and after that trademark is registered provided there is no objection raised by competitor brands or companies. The brand can then use ® as a suffix to its name. A registered trademark is valid for ten years, after which it can be renewed for another ten years for a nominal fee.